Welcome to the Heart of Bacolod, the City of Smiles
Before we embrace this adventure to the greatest of the Filipino cultural festivals in the Philippines, here are two quotes that help illustrate what we will experience in Bacolod City:
Sometimes a mask tells us more than a face. – Oscar Wilde
And probably more importantly, given the roots of the celebration:
Joy does not simply happen to us. We have to choose joy and keep choosing it every day. – Henri Nouwen
So yes, my friends, we are here to witness the MassKara Festival in Bacolod City, a display of sheer joy, hope, fun and vibrance that occurs every October on the island of Negros Occidental. I have travelled across the globe and experienced parades of all sizes and types, and nothing prepared me for the depth of emotion and energy I would feel at Bacolod’s festival celebrations of Many Faces. If you are looking for a place where the past and present collide, artists come together to create art, and the human spirit triumphs in the shape of pure celebration, then you have arrived.
The Smile’s Secret: How Resilience Became Art

Everywhere you turn, you will see the smiling mask festival on performers, hanging from lampposts, or painted on children’s faces! They smile so brightly, it’s hard to not smile back, and even feel happy just looking at them! But it is the story of that smile and what it means that really captured my heart and makes this festival special.
Bacolod is known as the ‘Sugarbowl of the Philippines’, as the sugar industry has been a lifeline for the province for many decades. However, at the beginning of the 1980s, two events threatened to break the people’s spirit. First, the price of sugar dropped sharply and reached the lowest level in the world, breaking down the local economy and putting many families through hardships that often resulted in famine. Then, a horrible ferry crash at sea would create disaster.
The city was filled with sadness. But here was an unexpected response from the city government and civic organisations: they decided to throw a festival. This conscious act of protest against adversity is a crucial part of the history of MassKara festival.
The MassKara Festival in Bacolod City came to life – it’s a combination of the English word mass (many) with the Filipino word kara (face). It was a very intentional decision to put on a brave, beautiful, smiling face for the world, a statement that the people of Bacolod will choose hope and happiness, no matter how dark the time might be.
The elaborately decorated, hand-crafted masks, decorated with feathers, beads and sequins, are not simply fun decorations; they are a powerful reminder of the Filipino’s remarkable ability to turn struggles into an inspiring source of pride. As a traveller, having this historical awareness will always influence the experience. You are not simply observing a street party; you are watching an annual affirmation of the community’s inner strength. Learning the history of the Masskara Festival makes the sight of every mask more meaningful.
The Grand Cavalcade: A Splash of Colour and Rhythm

The atmosphere before the big street dance contest always feels electric. Days before the event, the streets of Bacolod City, especially the Araneta Street and Public Plaza areas, begin to buzz. Food stalls are set up, artisans display their magnificent and smiling creations, and the air is rich with excitement.
Then, when we finally have the main event, the MassKara Street Dance Competition, it’s a sensory overload, in the best way possible.
Picture this. The burning heat of the tropical sun, cheering, and the local music come on. It’s a great mix, like the reference noted, both traditional Filipino folk songs and a pounding Latin beat mix up. The rhythmic pounding is the real engine of the festival and will bring in everyone, locally and from away. The essence of the MassKara Festival in Bacolod City is truly in the rhythm.
The street dancers from different barangays (areas) and schools are obviously the stars of the day. Their costumes are nothing short of amazing: tall headdresses, wide skirts, and cloaks, all shimmering with thousands of sequins and beads placed carefully on every inch. Each troupe is creating a story through their movements, choreographed storytelling of farming, community, and the continuous search for fun. I found myself totally transfixed by the intensity of their eyes above their smiling masks. The energy is nonstop; their movements are crisp, happy, and sometimes even acrobatic. You begin to realise soon enough that this is a serious competition, a high-stakes exhibition of cultural pride and unified art.
You could never just be a spectator; the music demands your feet to tap, and before you know it, you are bouncing along with the crowd and waving at the dancers through the spectacle of infectious energy. Joining the street dance is one of the best things to do in Bacolod during October. This incredible street performance draws visitors from all over.
Looking for more colourful cultural events? Explore other vibrant celebrations in the country with this guide to Philippine festivals.
A tip to my fellow travellers: stake out a spot early along the main route, and stay well-hydrated! And don’t forget to grab a small hand-painted MassKara mask as a souvenir of your own chosen brand of fun from the MassKara Festival in Bacolod City.
The Sweet Side of Bacolod: A Treat for the Taste Buds

While the sights may dazzle your mind, the MassKara Festival Bacolod is also a glorious celebration of Bacolod’s enjoyment and popular fare. After hours of dancing and cheering, the body demands to refuel, and this city knows how to provide it.
You simply must take part in this experience in the Culinary World:
- Chicken Inasal: Forget any barbecue turkey you’ve ever eaten. The Chicken Inasal from Bacolod takes marinated chicken in a heady mix of local vinegar, calamansi, ginger, and annatto (achuete) oil grilled over charcoal until smoky and succulent. Served with unlimited rice and a dipping sauce of sawsawan (vinegar, soy sauce, and chilli). A true Filipino street food masterpiece. You’ll find inasal pop-ups all over the festival.
- The Piaya: The piaya is a must for anyone with a sweet tooth. It is a flat, unleavened bread that is usually stuffed with muscovado sugar, sometimes with sesame. You will get to see it rolled paper-thin and toasted before your eyes. Warm, crunchy, sweet, and satisfying, it is the flavour of the sugar heartland.
- Sugarcane Juice: As an acknowledgement of the province’s main line of business, freshly pressed sugarcane juice can be bought everywhere. It is a great solution against the tropical heat, being refreshing, naturally sweet, and the real deal.
All this beauty and the scent of food create a full experience of festival culture. Exploring the food scene is one of the essential things to do in Bacolod. It is an important reminder that culture isn’t just consumed through your eyes; your palate can consume it just as well. If you’re a foodie at heart, discover more iconic flavours with this guide to Filipino dishes.
The Electric MassKara: When It’s Bright in the City

As the sun goes down and the hearty tropical night air cools, Bacolod gets ready for its last, exciting trick: the Electric MassKara. Here is where the festival leaves tradition and moves to a modern time. When the street dancers from the day return, their outfits are all new. They are now covered in neon paint, LED lights, and flashing strips, which turn the entire performance into a travelling constellation. This is another major highlight of the MassKara Festival in Bacolod City, showcasing colourful costumes.
The mood has changed. The sound is louder, more modern, and the feeling is more upbeat. As they parade through the streets, the dark is lit up, and their masks and bodies create amazing optical illusions. It is a hypnotising exhibit of light and movement, a collaborative representation of the hope, energy, and liveliness of Filipinos, the texts say. This modern evolution is part of the ongoing history of the Masskara Festival. This spectacle boosts Bacolod tourism significantly. Visit the official website of Bacolod to get more information on MassKara.
Standing there watching the Electric MasskAra move by, I did not just feel excitement. I felt a sense of being deeply uplifted. This is the culmination of the entire month-long celebration! It is a wonderful visual promise that the city’s light of optimism will not be extinguished. And, it ensures that the energy of the festival lasts long after the sound is stopped.
Final Thoughts – Bringing the Smile Home

The MassKara Festival Bacolod is much more than a holiday; for anyone dreaming of planning a holiday to Bacolod with World Pinoy Flights, it’s a true testament to emotional recovery and community strength. It demonstrated to me that true happiness is not the absence of problems, but choosing to celebrate life with those problems.
For my fellow travellers who are looking for authentic, serious cultural experiences, the MassKara Festival in Bacolod City is the place. Witnessing this display of resilience is one of the most rewarding things to do in Bacolod. You won’t just be taking photographs of smiling masks, you will learn to don your own—in a sense, a figurative mask of resilience when the time comes to wear it.
As I plan to leave the City of Smiles, I will take with me the echoes of the drums, the sweetness of the piaya, and, most importantly, the core message found in those festive smiling masks of the MassKara Festival in Bacolod City.
Goodbye, Bacolod, and until we meet again, may all of your journeys be sunny, and smiles big as the smiles in Bacolod! Good vibes only!
FAQs About MassKara Festival in Bacolod City
When is the MassKara Festival?
The MassKara Festival takes place every October in Bacolod City, Negros Occidental.
What do the happy masks represent?
The masks represent the people of Bacolod not being beaten by their misfortunes after an economic crash and a ferry disaster in the 1980s.
What is the highlight of the MassKara Festival?
The highlight of the MassKara Festival is the amazing MassKara Street Dance, where dancers dress in amazing colourful costumes and compete by performing rhythmic movements.
What is Bacolod’s famous local dish to taste during the week of the MassKara Festival?
The most famous dish would be Chicken Inasal (marinated grilled chicken), along with a sweet flatbread called Piaya.
What is the “Electric MassKara”?
The Electric MassKara is the modern nighttime event where dancers come back and dress in colourful costumes covered in neon paint and LED lights to create a beautiful lighted parade.




